On the fence about exhibiting? Need to decide whether or not to make the investment of your resources, budget, and time? Before you decide, you might want to know a few facts...
The Center for Exhibition Industry Research (CEIR) has released semiannual data that shows the overall exhibition industry gained 2.4% during the first half of 2011 outperforming the overall U.S. economy as compared to GDP only increasing 1.9% over the same period. Given the current fluctuant state of the global economy, this is positive news for [...]
The Center for Exhibition Industry Research (CEIR) announces an addition to its high-powered line-up of session discussions scheduled for Predict – its annual outlook conference. An open discussion about the global economy and the Building, Construction, Home and Repair (HM) Sector will be a key focal point. This sector traditionally led the U.S. out of [...]
There are several research projects being conducted under the direction of Nancy Drapeau, CPR, CEIR’s Research Director. One study is the National Trend Study on Exhibitions in the Marketing Mix. Research is currently being collected for this important assessment. This study is an update of the Exhibition Spend Study (MC44). Nancy says, “This study was [...]
Last year, CEIR released an important report, Power of Exhibitions in the 21st Century – Identify, Discover and Embrace Change from the Point of View of Young Professionals. The study “focuses on providing insights into effective communication strategies with young professionals who have attended exhibitions: crafting messaging that will resonate and motivate them to attend [...]
When everything that is going on around us is unpredictable, it is the most appropriate time for Predict, CEIR’s annual exhibition industry outlook conference. It will be held on 15 September 2011 at 10 on the Park at Time Warner Center in New York City. Noted economists will provide a forecast for the balance of [...]
The Center for Exhibition Industry Research (CEIR) announced today an interactive session addressing mergers and acquisitions in the exhibition industry, including how valuations may be determined in the future, will take place at its Predict conference on 15 September in New York City. Don Pazour, President and CEO, of Access Intelligence, LLC and Richard Mead, [...]
Doug Ducate sat down with Richard Mead, Managing Director of The Jordan, Edmiston Group, Inc. (JEGI) recently to discuss the upcoming Predict conference. Predict will focus on future operating strategies including projected event growth, merger and acquisition strategies and planned launches. This interactive session will be addressing mergers and acquisitions in the exhibition industry, including [...]
The CEIR Index, An Analysis of the 2010 Exhibition Industry & Outlook was released at the SISO conference in April. It is designed to be representative of the entire universe of business-to-business exhibitions, and this year, CEIR has included several new elements including geometrical averaging of the four component values – NSF, Exhibitor, Attendance and [...]
CEIR is finishing up the Virtual Events Study Report. This publication which will be available after the Mid-Year Meeting was commissioned by IAEE. The intent of this initiative is to understand the extent of adoption of virtual event technology across the industry (associations, for-profit show organizers, corporate brand marketers and agencies). The survey sample was [...]
The following blog post was written by Nancy Drapeau, Director of Research. It is quite interesting to see so many studies popping up evaluating the extent of virtual event technology adoption. Within the past week I have seen an announcement of the Unisfair Future of Virtual Business Environments Study and yesterday an announcement regarding a [...]
The Hype, Myth & Reality of Virtual Events Last Friday, 3 June, Michael Westcott, CEO of relate solutions and Nancy Drapeau, PRC, CEIR Director of Research, presented initial findings from the CEIR Virtual Study at IAEE’s Mid-Year Meeting in Washington, D.C. Below are the top ten findings. 1. Most Virtual Events Are Extensions of Physical [...]
CEIR has a report, The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, where it assesses the marketing budgets of corporations and determines where exhibitions fit within those marketing budgets. Objectives for Attending Exhibitions From the report, it sites the following as the top objectives for participating in exhibitions: The top-ranked objectives [...]
Today’s blog post is written by Nancy Drapeau, PRC, CEIR’s Director of Research. CEIR has been monitoring adoption of digital media marketing activities since 2009. Last year, the 2010 Digital+Exhibit Marketing Insights study took a comprehensive look at how corporate and exhibition marketers are using the full gamut of digital marketing tactics in their event [...]
Staggering Stats 30.30, commemorates 30 years of CEIR’s service to the exhibition industry. It gives a clear and concise compilation of the best and most enduring statistics substantiating exhibition participation from CEIR’s most recent reports. In this short video, I highlight a couple of the stats for you.
To go to a trade show, or not to go? If you’ve never gone to a trade show before, it can seem a little overwhelming. You’ll have to arrange a booth, get brochures and literature together, figure out a way to attract people, organize salespeople and decide on which products or services to feature, create a presentation that will generate interest…the work seems never-ending. But a trade show is worth every minute of the extra effort. If you’ve been considering whether or not to exhibit at a trade show this year, here are seven reasons why you should go for it.
There are many reasons why tradeshows have been effective for companies of all sizes for the past 80 years. Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.
20 Reasons Why Tradeshows Work for the Exhibitor:
Tradeshows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:
1. Generate leads & drive incremental sales
2. Solidify relationships with current customers
3. Establish relationships with prospects, key target markets & the media