At IPPE 2025 in Atlanta, we had the privilege of creating and installing a 20x50 double-deck custom display for Novus International, a leader in animal nutrition solutions. This bold and innovative exhibit was designed to captivate, inform, and inspire, ensuring Novus stood out on the bustling show floor.
Designing for Impact
The vision for the Novus exhibit was clear: create a visually stunning and highly functional space that highlighted Novus’ commitment to intelligent nutrition. The double-deck design allowed for a multi-level experience, maximizing both vertical and horizontal space while providing areas for engagement, networking, and private discussions.
The display prominently featured:
- LED tiles: Bold, dynamic visuals showcased Novus’ messaging and product offerings, creating an immersive experience for attendees.
- Custom branding: The Novus logo and tagline, "Made of More," were prominently displayed, reinforcing their leadership in the industry.
- Functional zones: The layout included areas for networking, product showcases, and private meetings, ensuring a seamless flow for visitors.
The Installation Process
Bringing a double-deck display to life requires precision, teamwork, and expertise—and our team delivered at every step. Here’s a look at how the installation unfolded:
- Framework Assembly: The installation began with the assembly of the robust double-deck framework, ensuring stability and safety.
- LED Tile Integration: Next, the dynamic LED tiles were carefully installed, transforming the display into a visual centerpiece that commanded attention.
- Branding and Details: Large-format graphics, signage, and branding elements were added to bring the Novus story to life.
- Final Touches: From furniture placement to lighting adjustments, our team ensured every detail was perfect before the exhibit debuted.
Key Features of the Novus Display
- Double-Deck Design: The multi-level structure provided additional space for private conversations and a unique vantage point for attendees.
- Interactive LED Tiles: Vibrant visuals captured attention and communicated Novus’ key messages effectively.
- Turnkey Execution: From design and fabrication to shipping, installation, and dismantling, our team provided a seamless experience for Novus.
Delivering a Turnkey Solution
At Xtreme Exhibits, we pride ourselves on delivering turnkey trade show solutions that allow our clients to focus on what matters most: connecting with their audience. For Novus, this meant handling every aspect of the project—from the initial concept to the final teardown—with precision and professionalism.
A Highlight of IPPE 2025
The Novus display quickly became a highlight on the IPPE 2025 show floor. Attendees were drawn to its bold design, dynamic LED visuals, and inviting atmosphere, making it a hub for meaningful conversations and connections. It was a true testament to the power of innovative exhibit design.
Gallery
- Sneak Peek #10: Team members carefully assembling the double-deck framework, ensuring structural integrity.
- Sneak Peek #11: LED tiles and branding elements being added, transforming the display into a visual masterpiece.
- Sneak Peek #12: The final touches come together, showcasing the completed Novus exhibit in all its glory.
Ready to Elevate Your Trade Show Presence?
Whether you need a bold double-deck display or a sleek modular solution, Xtreme Exhibits is here to make your vision a reality. With our expertise in design, fabrication, and turnkey execution, we’ll ensure your next trade show exhibit leaves a lasting impression.
Contact us today to start planning your next show-stopping display!
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