At IPPE 2025 in Atlanta, we were thrilled to deliver a stunning custom-designed 20x30 exhibit for USSEC (U.S. Soybean Export Council). Designed to highlight USSEC's innovative solutions and key messages, this display combines bold visuals, thoughtful branding, and functional design to create an unforgettable presence on the show floor.
The Vision Behind the Design
The USSEC display was crafted with the goal of capturing attention while communicating the core value of U.S. Soy products to global audiences. The messaging centered around questions like, "What’s nourishing your business?" and "Unlock your profit potential with U.S. Soy," ensuring that every visitor could immediately connect with the brand’s mission and offerings.
Large, high-quality graphics featuring engaging visuals like a chicken, pig, and soybeans helped reinforce their agricultural expertise and focus on nourishment and sustainability. The display’s open layout encouraged visitors to explore and engage, offering plenty of space for meaningful conversations with USSEC representatives.
Key Features of the USSEC Display
- Bold Branding: The vibrant, high-resolution graphics and clean typography effectively captured the attention of passersby and showcased USSEC’s core messaging.
- Modular Design: The layout provided a perfect blend of functionality and aesthetics, allowing for easy navigation and interaction.
- Turnkey Execution: From design to shipping, installation, and dismantling, our team ensured a seamless process for USSEC, allowing them to focus entirely on their audience and messaging.
The Process: From Vision to Reality
The installation process was a collaborative effort, starting with the conceptual design and ending with a fully realized display. Here’s a quick look at how it all came together:
- Step 1: Planning & Design Our design team worked closely with USSEC to create a display that communicated their brand effectively while maximizing the impact within a 20x30 footprint.
- Step 2: Fabrication Once the design was finalized, the components were fabricated using high-quality materials, ensuring durability and a polished finish.
- Step 3: Installation At the IPPE 2025 venue, our installation team expertly assembled the display, ensuring every element was in place and perfectly aligned with the original vision.
A Seamless Turnkey Solution
One of the highlights of this project was the complete turnkey solution we provided. From initial concepts to the final dismantling, our team handled every detail, giving USSEC the freedom to focus on connecting with their audience and building relationships at the show.
A Big Impact on the Show Floor
The completed display for USSEC made a strong statement on the IPPE 2025 show floor. Its professional design and impactful messaging positioned U.S. Soy products as a cornerstone of innovation and nourishment in the agricultural sector. Visitors couldn’t help but stop and engage with the thoughtfully crafted visuals and compelling layout.
Gallery
- Final Look #1: The bold USSEC branding stands out against the clean and professional layout, drawing attention from across the show floor.
- Final Look #2: High-resolution visuals showcasing key messages like "Unlock your profit potential with U.S. Soy" create an impactful first impression.
- Final Look #3: The open and inviting design allows visitors to explore the space and engage with the brand in a meaningful way.
Ready to Make an Impact at Your Next Event?
At Xtreme Exhibits, we specialize in creating custom trade show displays that bring your vision to life and help you stand out in competitive environments like IPPE. Whether you need a bold design or a seamless turnkey solution, our team is here to make it happen.
Let’s build something extraordinary for your next event. Contact us today to get started!
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