Appearance counts at trade shows — more than in any other situations. You only have a few seconds to grab potential customers’ attention, and your booth is surrounded by dozens or even hundreds of different displays, so you won’t get very far with a boring, shabby looking display. If you display is outdated, worn, or tired from seasons of use, now is the time to refurbish it.

The consumer market today is much different than when we began in this industry over 40 years ago. staying on top with the “newest” and “latest” innovations and technologies in the trade show industry is what will attract customers and bring attention to your company.

One of the fastest ways to refurbish your exhibit is through updating your graphics. Graphics are an important part of any ad, especially trade show displays and exhibits. A nice graphics design can spark interest in passers by, cause them to take your literature, or inspire them to ask more questions and possibly convert into a sale or contact.

Do not let your next trade show go to waste. Increase your sales or conversions with an effective trade show display. Use the right equipment and the right expertise to make your trade show display effectively and convert onlookers into sales instead of letting them just walk by hardly noticing you.