How Xtreme Exhibits Helped Novus Dominate the Trade Show Floor at IPPE

At Xtreme Exhibits, we pride ourselves on helping clients achieve success at trade shows by designing and building custom exhibits that elevate their brand and capture attention. In this case study, we’ll take you through a recent project where we partnered with Novus, an industry leader in animal nutrition solutions, to create a show-stopping exhibit that exceeded expectations and drove results at IPPE (International Production & Processing Expo).

The Challenge

Novus was preparing for IPPE, one of the largest events in the animal production and processing industry. As a key player in this space, they needed an exhibit that not only reflected their position as an industry leader but also engaged attendees in a meaningful and memorable way. Their goals for the show were:

Brand Awareness: To strengthen their brand presence and attract new customers.
Product Launch: To showcase a new product and generate buzz around its release.
Lead Generation: To collect high-quality leads and build connections with key decision-makers.

With a highly competitive show floor filled with other industry giants, Novus needed an exhibit that stood out, captured attention, and left a lasting impression.

The Solution: Custom Exhibit Design

After an initial consultation with Novus, our design team at Xtreme Exhibits developed a custom exhibit that aligned perfectly with their brand identity and goals. We focused on three key elements:

1. Eye-Catching Design

Our creative team designed a bold and visually dynamic exhibit that embodied Novus’s brand. We used:

Large, custom-built structures to create a striking visual impact.
High-definition graphics and large-format printing to highlight their branding and messaging.
Strategic lighting to make the exhibit stand out from a distance and draw attendees into the space.

The result was an exhibit that turned heads and attracted foot traffic right from the start.

2. Interactive Product Demonstrations

Since Novus was launching a new product, we created interactive product demonstration stations that allowed attendees to engage with the product hands-on.

Touchscreen kiosks provided digital product information and videos, giving attendees a deeper understanding of the new release.
Live demonstrations were scheduled throughout the event, drawing large crowds and showcasing the product’s key features.

This interactive approach helped attendees connect with the product on a personal level, driving engagement and building excitement around the launch.

3. Comfortable Meeting Areas

We integrated private, comfortable meeting spaces into the booth for Novus to conduct one-on-one conversations and close deals.

Seating areas with modern, branded furniture gave attendees a place to sit and discuss business in a relaxed setting.
Digital displays in the meeting areas reinforced key messaging and showcased client success stories to drive further interest.

By combining these elements, we ensured that Novus could focus on building relationships and generating leads in an environment that felt both professional and inviting.

The Execution: Flawless Setup and Support

One of the reasons Novus chose Xtreme Exhibits was our full-service approach. We managed every aspect of the exhibit, from design and production to logistics and on-site installation.

Pre-Show Logistics: Our logistics team coordinated the shipping and handling of the exhibit, ensuring it arrived at the IPPE venue on time and in perfect condition.
On-Site Installation: Our experienced installation team assembled the exhibit on-site, handling everything from booth construction to setting up digital displays and lighting.
Post-Show Dismantling: Once the event was over, we handled the dismantling and storage of the exhibit, readying it for future use.

This full-service support allowed Novus to focus on what mattered most—engaging with attendees and showcasing their brand—while we took care of the details.

The Results: A Show-Stopping Success

Thanks to the custom design and flawless execution of the exhibit, Novus achieved outstanding results at IPPE. Their goals were not only met but exceeded:

Increased Brand Awareness: The visually impactful booth drew high foot traffic, making Novus one of the most talked-about exhibitors at the show.
Product Launch Success: The interactive product demos generated significant buzz around the new release, leading to increased interest and demand.
Lead Generation: The comfortable meeting spaces and hands-on experiences helped Novus collect a record number of high-quality leads, including key decision-makers from top companies in their industry.

In their post-show review, Novus reported that their exhibit was a crucial factor in achieving their event goals, and they looked forward to partnering with Xtreme Exhibits for future trade shows.

Conclusion: Ready to Elevate Your Trade Show Presence?

At Xtreme Exhibits, we’re committed to helping our clients succeed by designing and building custom exhibits that make an impact. Whether you’re launching a new product, looking to increase brand awareness, or aiming to generate high-quality leads, our team is here to turn your vision into reality.

Ready to dominate your next trade show? Contact us today to get started on your custom exhibit!